Founded in 1998, the Southern Arizona Attractions Alliance, a 501 (c)(6) non-profit organization, was created to develop innovative marketing techniques in collaboration with other Arizona tourism boards to enhance awareness of the variety of educational and entertainment activities available in our communities to cooperatively promote tourism and visitation in southern Arizona. Founding organizations included Old Tucson, Arizona Aerospace Foundation, Arizona-Sonora Desert Museum and Visit Tucson (MTCVB).

The SAAA is supported in part by Visit Tucson & Pima County.

Pima County logo



Our Mission

The mission of the Southern Arizona Attractions Alliance is to increase awareness of and drive visitation to the Alliance member attractions through marketing, education and advocacy.

Primary Marketing Vehicles

  • Tucson Attractions Passport
  • Tucson Attractions Map Brochure
  • Tucson Attractions Website
  • Social Media Postings
  • Co-Operative Advertising and Outreach
  • Ambassador Showcase of the Attractions

Education/Professional Development

  • Monthly Meetings
  • Monthly Educational Topic
  • SAAA Pledge of Practice
  • Annual Meeting of Attractions


  • Protect the interests of the Southern Arizona Attractions
  • Partner with DMO’s, local and state governments, Chambers, Cultural Organizations and others


Our Board


  • President: Wendi Rountree, University of Arizona Branding & Marketing (University of Arizona Attractions)
  • Past President: Laura Cortelyou, Discover Marana
  • Vice President:
  • Secretary:Nick Letson, Marketing, Flandrau Science Center & Planetarium
  • Treasurer: Laura Cortelyou, Discover Marana, Economic Development Department

Committee Chairs/Board Directors:

  • Marketing: Tom Moulton, Jason Webb, Linda Fahey
  • Programs: Hillary Louarti, Diamond Transportation
  • Outreach: Pamela Traficanti, Visit Tucson
  • Debbie McKinion, Arizona Historical Society
  • Stan Martin, Tucson Rodeo Parade Museum & Committee
  • Brenda Baca, Mid-Life Single Tours



Membership Kit

Membership is open to attractions and businesses involved in tourism located in southern Arizona.

Membership Meetings

The SAAA has membership meetings are mostly on the second Thursday of the month, except Showcase and Holiday Function. Most meetings begin at 8:30 am and are held at various attractions and member locations throughout Tucson. Attraction co-workers, guests and prospective members are encouraged to attend.  Most meetings have an educational program

January 10, Virtual (Program: VisitWidget – New benefit for members
February 9 (A Wednesday), Arizona History Museum (Program, Tucson Attractions Passport & Day Tickets, How they work together to bring in incremental attendance to your attractions)
March 10 (Location and Program TBD)