About
Founded in 1998, the Southern Arizona Attractions Alliance was created to develop innovative marketing techniques in collaboration with other Arizona tourism boards to enhance awareness of the variety of educational and entertainment activities available in our communities to cooperatively promote tourism and visitation in southern Arizona. The SAAA is a partnership organization with Pima County and Visit Tucson.
Our Mission
The mission of the Southern Arizona Attractions Alliance is to increase awareness of and drive visitation to the Alliance member attractions through marketing, education and advocacy.
- Tucson Attractions Passport
- Tucson Attractions Map Brochure
- Tucson Attractions Website
- Social Media Postings
- Co-Operative Advertising and Outreach
Education/Professional Development
- Monthly Meetings
- Monthly Educational Topic
- SAAA Pledge of Practice
- Annual Meeting of Attractions
Advocacy
- Protect the interests of the Southern Arizona Attractions
- Partner with DMO’s, local and state governments
Our Board
Officers:
- President: Nick Letson, Sonoran Glass School
- Vice President: Wendi Roundtree, UA Attractions
- Secretary: Darlene Lizarraga, Arizona State Museum
- Treasurer: Kris Siuda, Main Gate Square
Committee Chairs:
- Past President: Laura Cortelyou, Discover Marana
- Marketing: Mary Davis, Old Tucson
- Social Media: Mary Davis, Old Tucson
- Membership: Laura Cortelyou, Discover Marana
- Programs: Wendi Roundtree, UA Attractions
- Outreach: Nick Letson, Sonoran Glass School
Staff:
- Executive Director: Tom Moulton, TMoulton@TucsonAttractions.com 520-499-2662
Membership Meetings
The SAAA has membership meetings on the second Thursday of the month. All meetings begin at 8:30AM and will be held at the Arizona History Museum (949 E. 2nd Street, Tucson, AZ 85719) unless otherwise specified.