Founded in 1998, the Southern Arizona Attractions Alliance was created to develop innovative marketing techniques in collaboration with other Arizona tourism boards to enhance awareness of the variety of educational and entertainment activities available in our communities to cooperatively promote tourism and visitation in southern Arizona. The SAAA is a partnership organization with Pima County and Visit Tucson. Pima County logo VisitTucson_Logo


Our Mission

The mission of the Southern Arizona Attractions Alliance is to increase awareness of and drive visitation to the Alliance member attractions through marketing, education and advocacy.

  • Tucson Attractions Passport
  • Tucson Attractions Map Brochure
  • Tucson Attractions Website
  • Social Media Postings
  • Co-Operative Advertising and Outreach

Education/Professional Development

  • Monthly Meetings
  • Monthly Educational Topic
  • SAAA Pledge of Practice
  • Annual Meeting of Attractions


  • Protect the interests of the Southern Arizona Attractions
  • Partner with DMO’s, local and state governments


Our Board


  • President: Laura Cortelyou, Discover Marana
  • Vice President: Eric Gonzales, Arizona History Museum
  • Secretary: Nick Letson, Sonoran Glass School
  • Treasurer: Gail Brown, Reid Park Zoo

Committee Chairs:

  • Past President: vacant
  • Marketing: Catherine Strickland, Pima County
  • Social Media: Catherine Strickland, Pima County
  • Membership: Jim Gressinger, Southern Arizona Guide
  • Programs: Eric Gonzales, Arizona History Museum
  • Outreach: Jackie Ludwig, Visit Tucson


Membership Meetings

The SAAA has membership meetings on the second Thursday of the month. All meetings begin at 8:30AM and will be held at the Arizona History Museum (949 E. 2nd Street, Tucson, AZ 85719) unless otherwise specified.

  • January 12, 2017 Annual Meeting and Awards at the Doubletree Hilton Hotel, Tucson Airport 11:30am – 1:30pm
  • February 9, 2017 Celebrity Marketing Panel
  • March 9, 2017 Tradeshow Outreach Opportunities for Members
  • April 13, 2017 Marketing Plan for the 15th Edition Passport
  • May 11, 2017 Visit Tucson Marketing Campaigns & Project Updates
  • June 8, 2017 Field Trip to Tombstone 8AM-4PM, $20 for lunch and transportation
  • July 19-21, 2017 Governor’s Conference on Tourism in Phoenix, AZ–no membership meeting in July.
  • August 10, 2017 SAAA Survey Results Discussion at the Downtown History Museum (140 N. Stone Avenue)
  • September 14, 2017 Passport Launch Party at the Mini-Time Machine Museum of Miniatures
  • October 12, 2017 Tourism Guru Panel, Arizona History Museum, 949 E. 2nd Street (UA Campus)
  • November 9, 2017 Outreach Tradeshow at Savoy Opera House, 8:30am – 2:00pm
  • December 14, 2017 Holiday Party at Reid Park Zoo, home of Zoo Lights!