Founded in 1998, the Southern Arizona Attractions Alliance was created to develop innovative marketing techniques in collaboration with other Arizona tourism boards to enhance awareness of the variety of educational and entertainment activities available in our communities to cooperatively promote tourism and visitation in southern Arizona. The SAAA is a partnership organization with Pima County and Visit Tucson.

Pima County Attractions


Our Mission

The mission of the Southern Arizona Attractions Alliance is to increase awareness of and drive visitation to the Alliance member attractions through marketing, education and advocacy.

  • Tucson Attractions Passport
  • Tucson Attractions Map Brochure
  • Tucson Attractions Website
  • Social Media Postings
  • Co-Operative Advertising and Outreach

Education/Professional Development

  • Monthly Meetings
  • Monthly Educational Topic
  • SAAA Pledge of Practice
  • Annual Meeting of Attractions


  • Protect the interests of the Southern Arizona Attractions
  • Partner with DMO’s, local and state governments


Our Board


  • President: Nick Letson, Sonoran Glass School
  • Vice President: Wendi Roundtree, UA Attractions
  • Secretary: Darlene Lizarraga, Arizona State Museum
  • Treasurer: Kris Siuda, Main Gate Square

Committee Chairs:

  • Past President: Laura Cortelyou, Discover Marana
  • Marketing: Mary Davis, Old Tucson
  • Social Media: Mary Davis, Old Tucson
  • Membership: Laura Cortelyou, Discover Marana
  • Programs: Wendi Roundtree, UA Attractions
  • Outreach: Nick Letson, Sonoran Glass School


Membership Meetings

The SAAA has membership meetings on the second Thursday of the month. All meetings begin at 8:30AM and will be held at the Arizona History Museum (949 E. 2nd Street, Tucson, AZ 85719) unless otherwise specified.